How To Do Critical Discourse Analysis A Multimodal Introduction. How to do critical discourse analysis: How to do critical discourse analysis :
Using a multimodal approach graphic, vocal, written how to do critical discourse analysis guides students to an understanding of how language, power and ideology are negotiated in visual communication and media texts, from magazine and advertising, to youtube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. David machin and andrea mayr, how to do critical discourse analysis:
